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Tiger Woods Acts as Competitive Big Brother to Rory McIlroy in New Nike...

Rory McIlroy has joined Nike Golf || Credit: Nike Golf Call it co-branding or double teaming. Call it riding the wave or the passing of the torch. Whatever you call it, make sure you call the friendly...

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Is Cuba The Next Emerging Market?

Cuba Libre (Photo credit: flippinyank) By Alexa van Sickle On Dec. 11, Cuba authorized the formation of non-agricultural cooperatives. The latest in a series of small liberalizations, this measure...

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Super Bowl Media Day Highlights the NFL's Business Enterprise

Super Bowl Media Day has been described by some as a "circus."  And that is for good reason.  Earlier today, over 3,000 members of the media descended upon the Superdome field to interview San...

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Behind The Brand: PepsiCo's Simon Lowden On Super Bowl Ad Strategy And Beyonce

PepsiCo will have a big presence in Sunday's Big Game, with ads for Pepsi Next, Pepsi and Doritos; the winning "Super Kid" of Quaker's season-long program with NFL Play 60 will run the game ball onto...

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How Super Bowl Teams Select Their Gatorade Flavor and a Look Inside...

It happens every January.  Seconds before the Super Bowl is over, a couple of sneaky players grab the handles of the orange and white Gatorade jug on the field's sidelines.  They sneakily move along...

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Laugh Now, But Here's Why The Yankees Will Be Champs

(New) Yankee Stadium, Jul 2009 - 14 (Photo credit: Ed Yourdon) The jokes about the aging New York Yankees – their prospective lineup is easily the oldest in Major League Baseball – are legion: The most...

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PepsiCo's CEO Earned Breathing Room in 2012. Q4 Profit Rises 17%

Today's report marks nearly a year since CEO Indra Nooyi outlined transition plans to trim costs and reinvest in the company's core brands.

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The NBA's Highest-Paid Players

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How Michael Jordan Still Earns $80 Million A Year

It's been 10 years since Michael Jordan last took the court, but the Jordan Brand is bigger than ever.

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PepsiCo's Sluggish 2012 Receives A Fourth Quarter Jolt

The quarter’s lift in income was provided primarily by significantly lower tax expenses compared to Q4 2012 coupled with high organic growth generated from rising volume sales in emerging markets.

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Facebook Joins Forces With Data Brokers To Gather More Intel About Users For Ads

Facebook is tapping into information from data brokers to help advertisers better target their ads on the social network.

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Pop Culture: The New Frontier For Sports Beverage And Performance Companies

The sports beverage business and the revenues it drives are astronomical.  According to a 2011 report by SymphonyIRI Group, Chicago, from May 2010-11, sales for sports beverages reached $3.9 billion in...

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Nascar's Highest-Paid Drivers

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Dale Earnhardt Jr. Tops List Of Nascar's Highest-Paid Drivers

Licensing and sponsorships are down, but the Nascar's top earners are still making bank.

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Baseball's Highest-Paid Players 2013

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Baseball's Highest-Paid Players On And Off The Field

Baseball stars earn their living on the diamond, with the ten highest paid pulling down $237 million in salary and only $14 million from endorsements.

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Buster Posey Is A Marketer's Dream, But Good Luck Getting Him To Play Ball

San Francisco Giants catcher Buster Posey is one of baseball's most desirable corporate endorsers, but he won't put his name on just anything.

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The World's Highest-Paid Athletes 2013: Behind The Numbers

The sports, countries, sponsors and methodology behind Forbes annual ranking of the world's 100 highest-paid athletes.

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The World's 100 Highest-Paid Athletes

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Despite His Poor Play In Recent Majors, Tiger Woods Can Still Beat Jack...

Tiger Woods Tiger Woods is the number one ranked golfer in the world. He is also the highest-paid athlete in the world, at $65 million a year. And yet, neither of those two things really matter to him....

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